In any country the successful strategic development of the tourism industry
aims at economic growth, as it helps to reduce unemployment and increase national
income, as well as to make tourism attractive. Long-term experience has shown that
both isolated subjects of tourist businesses and those of public administration are totally
ineffective. Achieving good results requires a common development strategy with
specific objectives for each of the subjects. It is for this goal that tourist clusters are
created in the world community. The present study provides analysis of macro-, mesoand
microenvironment to determine the potential of the tourism industry clustering in
the Zaporizhzhia region, Ukraine. After making the analysis of microeconomic
environment of the tourism industry in the region generally suggests that of five tourism
clustering potential components, four of them have a high level (A) and one has
intermediate (B), meaning that the Zaporizhzhia region possesses all the potential to
create a competitive tourism cluster. The obtained data will make it possible to form a
regional tourism development program, to identify gaps in infrastructure management,
to do comprehensive research of whether it is effective and appropriate to establish
cluster organizations on any territories.