Communication media in the aspect of Competitive intelligence of selected University - research of Pardubice University

Show simple item record Panuš, Jan cze Kantorová, Kateřina cze Jonášová, Hana cze 2017-05-11T10:30:47Z 2017-05-11T10:30:47Z 2016 eng
dc.identifier.isbn 978-80-210-8082-9 eng
dc.identifier.issn eng
dc.description.abstract This paper is focused on the analysis of communication methods, with the aim to utilize the rate of individual communication media of selected stakeholder groups (applicants of researched University). The constituent part of this article is an example of benchmarking of the most frequent communication tools, websites and social networks. The major source is based on individual phases of a processing cycle, such as management of data collection, processing, and data analysis. The aim is to simplify University fast orientation in rapidly growing marketing communication and stabilize the competitive position. Data is taken from a questionnaire among students. The method of competitive intelligence is utilized on this data as a result of the research. These results could be applied for targeting within marketing of other universities. The paper should bring some new view on what communication channels are stakeholders using within the area of education in universities. eng
dc.format p. 266-274 eng
dc.language.iso eng eng
dc.publisher Masarykova univerzita eng
dc.relation.ispartof Proceedings of the 20th International Conference Current Trends in Public Sector Research eng
dc.rights open access eng
dc.subject Marketing eng
dc.subject Competitive Intelligence eng
dc.subject University eng
dc.subject Marketing cze
dc.subject CI cze
dc.subject univerzita cze
dc.title Communication media in the aspect of Competitive intelligence of selected University - research of Pardubice University eng
dc.title.alternative Média pro komunikaci v aspektu CI na vybrané univerzitě cze
dc.type ConferenceObject eng
dc.description.abstract-translated Článek je zaměřen na analýzu komunikačních metod s cílem určit míru individuálního komunikačního média na vybrané skupině adresátů. cze
dc.event Current Trends in Public Sector Research (21.01.2016 - 22.01.2016) eng
dc.peerreviewed yes eng
dc.publicationstatus postprint eng
dc.identifier.wos 000379382400033
dc.identifier.obd 39876908 eng

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