Podnikání a udržitelný rozvoj. Výsledky výzkumu

Abstract

The objective of this article is to identify the attitude of the managers and owners of small Czech businesses to sustainable development. The empirical research among managers was done. Three alternatives about the benefits to be a business what is interested in sustainability development were formulated. It was identified that alternative “it is advantageous to be business interesting in sustainability development” is the most preferred one. It was also found that managers are willing to deal with the sustainability of development but prefer short-term benefits. For finding this result Saaty´s method and the method of multi-criteria decision (AHP) were used. BOCR approach was applied for the structuring of elements. This article contributes to the fulfilment of research gap in the field of research related to small business and its surroundings. Identified impacts can be used for practical creation of conditions which would further encourage small businesses to take a proactive approach to sustainability development.