Effective motivation programme should be consistent with all facts affecting employee work performance. Well-motivated staff help the organisation fulfil its goals and lead to long-term prosperity. The objective of the research is to determine the level of employee motivation in urban and rural areas in COOP Jednota Slovakia. A questionnaire is used to collect research data. We supposed that differences in people values living in urban and rural areas do not change despite the increased urbanization of Slovakia in the 21st century. Moreover, we supposed that significant differences in desired level of motivation of people working in urban and rural areas still exist. Following the obtained results we determine the order of 10 most important motivation factors of employees in urban and rural areas and we suggest that the organisation focuses on mentioned motivation factors when creating tailored motivation programme. Findings indicate that, regardless of the operation-related issues, the motivation factors associated with interpersonal relationships in the workplace are the most important. Other important motivation factors are associated with finances and stability, but the level of preferences varies.
eng
dc.format
p. 118-130
eng
dc.language.iso
eng
dc.publisher
Univerzita Pardubice
cze
dc.relation.ispartof
Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 37/2016
eng
dc.rights
open access
eng
dc.subject
employee motivation
eng
dc.subject
regional differences in Slovakia
eng
dc.subject
motivation programme
eng
dc.subject
T-test
eng
dc.subject
urban and rural areas in Slovakia
eng
dc.title
Regional motivation differences of service sector employees in urban and rural areas in Slovakia