| dc.contributor.advisor |
Kantorová, Kateřina |
|
| dc.contributor.author |
Bachurová, Jana
|
|
| dc.date.accessioned |
2016-06-09T12:31:19Z |
|
| dc.date.available |
2016-06-09T12:31:19Z |
|
| dc.date.issued |
2016 |
|
| dc.date.submitted |
2016-04-29 |
|
| dc.identifier |
Univerzitní knihovna (studovna) |
|
| dc.identifier.uri |
http://hdl.handle.net/10195/64261 |
|
| dc.description.abstract |
Tato práce se zabývá analýzou komunikačního mixu, z hlediska značky Odivi. V teoretické části je popsán samotný trh a strategie, kterou podnik na daném trhu může používat. Dále je popsána analýza okolí podniku a pak samotný komunikační mix. Praktická část obsahuje analýzu okolí značky Odivi a analýzu přístupu ke komunikaci značky na českém trhu. |
cze |
| dc.format |
67 s. |
|
| dc.format.extent |
3105387 bytes |
|
| dc.format.mimetype |
application/pdf |
|
| dc.language.iso |
cze |
|
| dc.publisher |
Univerzita Pardubice |
cze |
| dc.rights |
Bez omezení |
|
| dc.subject |
Odivi |
cze |
| dc.subject |
analýza trhu |
cze |
| dc.subject |
brand |
cze |
| dc.subject |
komunikační mix |
cze |
| dc.subject |
nástroje komunikačního mixu |
cze |
| dc.subject |
Odivi |
eng |
| dc.subject |
market analysis |
eng |
| dc.subject |
brand |
eng |
| dc.subject |
marketing communication mix |
eng |
| dc.subject |
tools of marketing communication mix |
eng |
| dc.title |
Analýza trhu z hlediska marketingu podniku |
cze |
| dc.title.alternative |
Marketing market analysis of company |
eng |
| dc.type |
bakalářská práce |
cze |
| dc.date.accepted |
2016-06-02 |
|
| dc.description.abstract-translated |
This bacherol thesis is dealing with the communication mix analysis from the point of view of the Czech brand Odivi. In theoretical part is described the market itself and the strategy used on the market by companies. Analysis of the surroundings and communication mix are described in the next chapters. Practical part include a surroundings analysis of Odivi brand and approach to the communication within the Czech market. |
eng |
| dc.description.department |
Fakulta ekonomicko-správní |
cze |
| dc.thesis.degree-discipline |
Ekonomika a provoz podniku |
cze |
| dc.thesis.degree-name |
Bc. |
|
| dc.thesis.degree-grantor |
Univerzita Pardubice. Fakulta ekonomicko-správní |
cze |
| dc.identifier.signature |
D34198 |
|
| dc.thesis.degree-program |
Ekonomika a management |
cze |
| dc.identifier.stag |
25334 |
|
| dc.description.grade |
Dokončená práce s úspěšnou obhajobou |
cze |
