Zobrazit minimální záznam
dc.contributor.author |
Pokorná, Jitka |
|
dc.contributor.author |
Balcarová, Tereza |
|
dc.date.accessioned |
2014-01-09T07:36:28Z |
|
dc.date.available |
2014-01-09T07:36:28Z |
|
dc.date.issued |
2013 |
|
dc.identifier |
Univerzitní knihovna (studovna) |
|
dc.identifier.issn |
1211-555X (Print) |
|
dc.identifier.issn |
1804-8048 (Online) |
|
dc.identifier.uri |
http://hdl.handle.net/10195/54084 |
|
dc.description.abstract |
This study is focused on validation of the explicit data provided by Internet users for the prediction of required on-line content. Content prediction represents the core of on-line personalization process. Whether explicit data quoted by users reflect the reality analyze this research. Research participants (n = 32) filled the electronic questionnaire in and were monitored to validate questionnaire data. The frequencies of overall weekly on-line time and doing particular on-line activity are measured. Evaluated on-line activities are: on-line communication including sharing, reading on-line news, on-line entertainment and information search. Frequency of Internet use was determined as the respondents estimation of the time spent on-line in hours per week. Five zero hypotheses were proposed and tested with Wilcoxon non-parametric paired test. Hypotheses were accepted in cases of total frequency of Internet usage, on-line communication, entertainment and information search. Respondents mostly differ in estimation of reading on-line news frequency.
Frequency of reading on-line news the null hypothesis was rejected. In all cases of difference, respondents overestimated frequency weekly. |
eng |
dc.format |
p. 123-131 |
eng |
dc.language.iso |
eng |
|
dc.publisher |
Univerzita Pardubice |
|
dc.relation.ispartof |
Scientific papers of the University of Pardubice.
Series D, Faculty of Economics and Administration.
29 (4/2013) |
eng |
dc.rights |
open access |
eng |
dc.subject |
explicit data |
eng |
dc.subject |
implicit data |
eng |
dc.subject |
personalization |
eng |
dc.subject |
validation |
eng |
dc.subject |
internet use |
eng |
dc.subject |
on-line deception |
eng |
dc.title |
Explicit data of internet users: validity and deception disclosure |
eng |
dc.type |
Article |
|
dc.identifier.signature |
47940-29 |
|
dc.peerreviewed |
yes |
eng |
dc.publicationstatus |
published |
eng |
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