Potenciál internetového trhu na Slovensku

Abstract

The technological development and the growing rate of using the internet in the population brings intensifying competition and increasing customer demands. The current customer is very unstable, as well as his varying requirements. Therefore it is important so that every company is prepared for daily changes in its activities. This article deals with using of internet and on-line shopping on the market of the Slovak republic. The first part is a theoretical explanation of the basic issues related to e-business. The second part deals with the use of internet in shopping process by customers in Slovak republic. At work were used methods of comparison, analysis and synthesis of theoretical knowledge of literature, articles and other publications about e-business and Customer Relationship Management and statistical methods for the examination of secondary sources.