Assessment of communication of socially responsible activities in selected companies

Show simple item record Stříteská, Michaela Bartáková, Kateřina 2013-07-10T12:03:01Z 2013-07-10T12:03:01Z 2012
dc.identifier Univerzitní knihovna (studovna)
dc.identifier.issn 1211-555X (Print)
dc.identifier.issn 1804-8048 (Online)
dc.description.abstract Significance of socially responsible business activities has been growing constantly in recent years, mainly in the context of increasing competitiveness and gaining of goodwill. The companies pay bigger and bigger attention to the area of social responsibility and spend more and more financial funds on it. However, the specialists in theory and practice agree that companies do not know how to communicate these activities efficiently. And communication of CSR activities towards stakeholders is one of the key steps of successful introduction and efficient development of corporate social responsibility. Therefore the main aim of this paper is to analyse and assess how socially responsible companies fulfil and communicate their CSR activities towards their stakeholders. In this respect, responsible companies are considered to be the entities which were acknowledged as regards application of social responsibility. A basic precondition is the fact that these companies are active in the area of social responsibility, they communicate their responsibility towards their stakeholders in a certain way and they try to publish their CSR activities. eng
dc.format p. 157-167 eng
dc.language.iso eng
dc.publisher Univerzita Pardubice
dc.relation.ispartof Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 25 (3/2012) eng
dc.rights open access eng
dc.subject corporate social responsibility eng
dc.subject responsible behaviour eng
dc.subject communication eng
dc.subject reporting eng
dc.subject triple bottom line eng
dc.subject stakeholder eng
dc.title Assessment of communication of socially responsible activities in selected companies eng
dc.type Article
dc.identifier.signature 47940-25
dc.peerreviewed yes eng
dc.publicationstatus published eng

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