Digitální knihovnaUPCE
 

Student behaviour and student satisfaction - a marketing approach

ČlánekOtevřený přístuppeer-reviewedpublished
Náhled

Datum publikování

2011

Vedoucí práce

Oponent

Název časopisu

Název svazku

Vydavatel

Univerzita Pardubice

Abstrakt

More and more studies are concerned about the younger generation and their role in the society. The increasing interest about their future and perspectives started to shape the economical and social environment. The educational sector is in the middle of these changes. Having to deal with more demands from students, their parents, the lawmakers and other interested parts the universities are facing strong market forces. Educational marketing, as a branch of social marketing, is able to provide tools and strategies capable to address universities’ needs. This article aims to use the customer behaviour and customer satisfaction literature to further develop the understanding of student behaviour and student satisfaction. In order to achieve this goal a theoretical background and a survey among two universities from Czech Republic and Romania is provided.

Rozsah stran

p. 43-52

ISSN

1211-555X (Print)
1804-8048 (Online)

Trvalý odkaz na tento záznam

Projekt

Zdrojový dokument

Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 21(3/2011)

Vydavatelská verze

Přístup k e-verzi

Název akce

ISBN

Studijní obor

Studijní program

Signatura tištěné verze

47940-21

Umístění tištěné verze

Univerzitní knihovna (studovna)

Přístup k tištěné verzi

Klíčová slova

marketing, social marketing, educational marketing, student satisfaction, student behaviour

Endorsement

Review

item.page.supplemented

item.page.referenced