Student behaviour and student satisfaction - a marketing approach
ČlánekOtevřený přístuppeer-reviewedpublishedDatum publikování
2011
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
Univerzita Pardubice
Abstrakt
More and more studies are concerned about the younger generation and their role in the society. The increasing interest about their future and perspectives started to shape the economical and social environment. The educational sector is in the middle of these changes. Having to deal with more demands from students, their parents, the lawmakers and other interested parts the universities are facing strong market forces. Educational marketing, as a branch of social marketing, is able to provide tools and strategies capable to address universities’ needs. This article aims to use the customer behaviour and customer satisfaction literature to further develop the understanding of student behaviour and student satisfaction. In order to achieve this goal a theoretical background and a survey among two universities from Czech Republic and Romania is provided.
Rozsah stran
p. 43-52
ISSN
1211-555X (Print)
1804-8048 (Online)
1804-8048 (Online)
Trvalý odkaz na tento záznam
Projekt
Zdrojový dokument
Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 21(3/2011)
Vydavatelská verze
Přístup k e-verzi
Název akce
ISBN
Studijní obor
Studijní program
Signatura tištěné verze
47940-21
Umístění tištěné verze
Univerzitní knihovna (studovna)
Přístup k tištěné verzi
Klíčová slova
marketing, social marketing, educational marketing, student satisfaction, student behaviour