Zobrazit minimální záznam
dc.contributor.author |
Drdla, Pavel |
|
dc.contributor.author |
Bulíček, Josef |
|
dc.date.accessioned |
2012-01-30T13:16:54Z |
|
dc.date.available |
2012-01-30T13:16:54Z |
|
dc.date.issued |
2009 |
|
dc.identifier.isbn |
978-80-7395-364-5 |
|
dc.identifier.issn |
1211-6610 |
|
dc.identifier.uri |
http://hdl.handle.net/10195/42243 |
|
dc.description.abstract |
The points of issue embodied in the paper are situated in the category of public relations in the firms and companies. All of mentioned facts are thematically steered into rarely examined public transport companies, especially into the part of them, into companies operating in urban public
transport services. The research of the general points of issue of public relations is most enlarged in the English-speaking countries, how it follows from studying of information sources and literature.
The research of public relations by public transport transporters is significant as well in other countries on the same level. The core of the paper is consisted of the experiences with public relations in the urban public transport systems in the Czech Republic and in the Slovak Republic.
The experiences have been gained by the extensive survey in both of these states. |
cze |
dc.format |
p. 87-102 |
|
dc.language.iso |
eng |
|
dc.publisher |
Univerzita Pardubice |
cze |
dc.relation.ispartof |
Scientific papers of the University of Pardubice. Series B, Jan Perner Transport Faculty. 15 (2009) |
|
dc.subject |
public relations |
cze |
dc.subject |
public transport system |
cze |
dc.subject |
Czech republic |
cze |
dc.subject |
Slovak republic |
cze |
dc.title |
The experiences with utilizing of public relations in the urban public transport systems |
cze |
dc.type |
Article |
cze |
dc.identifier.signature |
47578-15 |
|
dc.peerreviewed |
yes |
|
dc.publicationstatus |
published |
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