CSR concept from the marketing point of view

dc.contributor.author	Kuběnka, Michal
dc.date.accessioned	2011-12-14T12:52:36Z
dc.date.available	2011-12-14T12:52:36Z
dc.date.issued	2011
dc.identifier.issn	1211-555X (Print)
dc.identifier.issn	1804-8048 (Online)
dc.identifier.uri	http://hdl.handle.net/10195/42174
dc.description.abstract	This article deals with concept of corporate social responsibility (CSR) and compares it with standard marketing conception and later social marketing conception. This article presents new information about business to business (B2B) customer requirements but these requirements are also the indicators of CSR concept compliance. There is asked a question where is the border between corporate social responsibility concept and the social marketing concept.	cze
dc.format	p. 115-124
dc.language.iso	en
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 19 (1/2011)	eng
dc.subject	corporate social responsibility	cze
dc.subject	marketing concept	cze
dc.subject	social marketing concept	cze
dc.subject	CSR indicators	cze
dc.title	CSR concept from the marketing point of view	cze
dc.type	Article	cze
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng