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Zvyšování hodnoty pro zákazníky a posilování vztahů s nimi na bázi spolupráce subjektů hodnotové sítě
Havránek, Aleš
(
Univerzita Pardubice
,
2012
)
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Havránek, Aleš (1)
Subject
atributy hodnoty pro zákazníka (1)
customer value (1)
customer value attributes (1)
hodnota pro zákazníka (1)
hodnotová síť (1)
subjects of value network (1)
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value network (1)
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2012 (1)
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