Abstrakt:
CEOs, corporate heads of strategy or shareholders are often connected with
creating strategies that determine firms’ future. Many of them are brilliant strategic thinkers.
Sadly, most of them are terrible at understanding how to put that thinking into a strategy
process that awakes the whole organization. The biggest challenge is not formulation but
rather implementation. Therefore, why do CEOs only talk about strategies and create strategy
frameworks instead of turning them into action?
