Aplikace marketingu regionu, měst a obcí

dc.contributor.author	Vaculík, Josef
dc.date.accessioned	2009-03-12T15:59:30Z
dc.date.available	2009-03-12T15:59:30Z
dc.date.issued	2000
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-555X
dc.identifier.uri	http://hdl.handle.net/10195/32367
dc.description.abstract	This contribution summarizes the results of the research which has been orientated on marketing application in communities, cities and regions. The research was aimed at specific things in this field. Differences have been mainly detected in defining of business activities surroundings, a subject of enterprise, marketing research and marketing mix. The results have been verified by the research realized in practice through directed interviews.	eng
dc.format	s. 195-202	cze
dc.format	p. 195-202	eng
dc.format.extent	137919 bytes	cze
dc.format.extent	137919 bytes	eng
dc.format.mimetype	application/pdf
dc.language.iso	cze
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 5 (2000)	eng
dc.rights	Bez omezení	cze
dc.subject	Marketing	cze
dc.subject	regiony	cze
dc.subject	obce	cze
dc.subject	využití	cze
dc.title	Aplikace marketingu regionu, měst a obcí	cze
dc.type	Article	eng
dc.identifier.signature	47940
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng