Show simple item record
dc.contributor.author |
Jelínek, Radim |
|
dc.date.accessioned |
2009-03-12T15:58:48Z |
|
dc.date.available |
2009-03-12T15:58:48Z |
|
dc.date.issued |
2000 |
|
dc.identifier |
Univerzitní knihovna (studovna) |
cze |
dc.identifier.issn |
1211-555X |
|
dc.identifier.uri |
http://hdl.handle.net/10195/32330 |
|
dc.description.abstract |
The article deals with aiming groups of public as an aiming object of public relations. Attention is paid to two basic dividing of aiming groups - dividing according to sociodemohraphic coefficients and dividing from the point of view of relationship between public and firm. There is also characterized their development. The necessity of combination of the both of dividing is referred to at the end of the article. |
eng |
dc.format |
s. 61-66 |
cze |
dc.format |
p. 61-66 |
eng |
dc.format.extent |
113399 bytes |
cze |
dc.format.extent |
113399 bytes |
eng |
dc.format.mimetype |
application/pdf |
|
dc.language.iso |
cze |
|
dc.publisher |
Univerzita Pardubice |
cze |
dc.relation.ispartof |
Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 5 (2000) |
eng |
dc.rights |
Bez omezení |
cze |
dc.subject |
veřejnost |
cze |
dc.subject |
Public relations |
cze |
dc.subject |
sociální skupiny |
cze |
dc.subject |
veřejné mínění |
cze |
dc.title |
Veřejnost jako cílový objekt public relations |
cze |
dc.type |
Article |
eng |
dc.identifier.signature |
47940 |
|
dc.peerreviewed |
yes |
eng |
dc.publicationstatus |
published |
eng |
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