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dc.contributor.author |
Urbančíková, Nataša |
|
dc.date.accessioned |
2009-03-12T15:56:25Z |
|
dc.date.available |
2009-03-12T15:56:25Z |
|
dc.date.issued |
2003 |
|
dc.identifier |
Univerzitní knihovna (studovna) |
cze |
dc.identifier.issn |
1211-555X |
|
dc.identifier.uri |
http://hdl.handle.net/10195/32213 |
|
dc.description.abstract |
The paper deals with the utilisation of the marketing mix tools for the improvement of the educational services in the area of continuing education. The individual elements of the marketing miy are described with the special focus on the continuing educaion services. The recommendations for the continuing education practitioners are included as well. |
eng |
dc.format |
s. 156-161 |
cze |
dc.format |
p. 156-161 |
eng |
dc.format.extent |
176790 bytes |
|
dc.format.mimetype |
application/pdf |
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dc.language.iso |
slo |
|
dc.publisher |
Univerzita Pardubice |
cze |
dc.relation.ispartof |
Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 8 (2003) |
eng |
dc.rights |
Bez omezení |
cze |
dc.subject |
celoživotní vzdělávání |
cze |
dc.subject |
propagace |
cze |
dc.subject |
Marketingový mix |
cze |
dc.title |
Tvorba marketingového mixu pre oblasť celoživotného vzdelávania |
cze |
dc.type |
Article |
eng |
dc.identifier.signature |
47940 |
|
dc.peerreviewed |
yes |
eng |
dc.publicationstatus |
published |
eng |
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