Marketing information in firm management

dc.contributor.author	Kretter, Anton
dc.date.accessioned	2009-03-12T15:56:02Z
dc.date.available	2009-03-12T15:56:02Z
dc.date.issued	1999
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-555X
dc.identifier.uri	http://hdl.handle.net/10195/32194
dc.description.abstract	Based on sound marketing information firm can state a marketing objective and accustomed a firm performance to the needs of the market. For firm management an important supporting factor is developing a relevant marketing information system. To create such information system the firm needs to assign the object of a study that determines firm activity in the market. Such kind of object includes, the main topic area of marketing information system: consumer, user, compititor, and producer input supplier and environment.	eng
dc.format	s. 190-194	cze
dc.format	p. 190-194	eng
dc.format.extent	104765 bytes	cze
dc.format.extent	104765 bytes	eng
dc.format.mimetype	application/pdf	cze
dc.format.mimetype	application/pdf	eng
dc.language.iso	slo
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 4 (1999)	eng
dc.subject	řízení podniku	cze
dc.subject	Marketing	cze
dc.subject	Marketingové řízení	cze
dc.subject	Informační systémy	cze
dc.title	Marketing information in firm management	eng
dc.type	Article	eng
dc.identifier.signature	47940
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng