Zobrazit minimální záznam
dc.contributor.author |
Kretter, Anton |
|
dc.date.accessioned |
2009-03-12T15:56:02Z |
|
dc.date.available |
2009-03-12T15:56:02Z |
|
dc.date.issued |
1999 |
|
dc.identifier |
Univerzitní knihovna (studovna) |
cze |
dc.identifier.issn |
1211-555X |
|
dc.identifier.uri |
http://hdl.handle.net/10195/32194 |
|
dc.description.abstract |
Based on sound marketing information firm can state a marketing objective and accustomed a firm performance to the needs of the market. For firm management an important supporting factor is developing a relevant marketing information system. To create such information system the firm needs to assign the object of a study that determines firm activity in the market. Such kind of object includes, the main topic area of marketing information system: consumer, user, compititor, and producer input supplier and environment. |
eng |
dc.format |
s. 190-194 |
cze |
dc.format |
p. 190-194 |
eng |
dc.format.extent |
104765 bytes |
cze |
dc.format.extent |
104765 bytes |
eng |
dc.format.mimetype |
application/pdf |
cze |
dc.format.mimetype |
application/pdf |
eng |
dc.language.iso |
slo |
|
dc.publisher |
Univerzita Pardubice |
cze |
dc.relation.ispartof |
Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 4 (1999) |
eng |
dc.subject |
řízení podniku |
cze |
dc.subject |
Marketing |
cze |
dc.subject |
Marketingové řízení |
cze |
dc.subject |
Informační systémy |
cze |
dc.title |
Marketing information in firm management |
eng |
dc.type |
Article |
eng |
dc.identifier.signature |
47940 |
|
dc.peerreviewed |
yes |
eng |
dc.publicationstatus |
published |
eng |
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