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dc.contributor.advisor |
Duplinský, Josef |
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dc.contributor.author |
Urbánek, Jiří
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dc.date.accessioned |
2007-09-30T12:21:42Z |
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dc.date.available |
2007-09-30T12:21:42Z |
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dc.date.issued |
2003 |
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dc.identifier |
Univerzitní knihovna (sklad) |
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dc.identifier.uri |
http://hdl.handle.net/10195/19403 |
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dc.description.abstract |
Práce se zabývá analýzou vlivu public relations v pojišťovacích institucích. |
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dc.format |
40 s. |
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dc.format.extent |
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dc.format.mimetype |
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dc.language.iso |
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dc.publisher |
Univerzita Pardubice |
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dc.rights |
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dc.subject |
Public relations |
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dc.subject |
propagace |
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dc.subject |
komunikační mix |
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dc.subject |
marketingové strategie |
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dc.subject |
podpora prodeje |
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dc.subject |
Komunikační strategie |
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dc.subject |
Pojišťovnictví |
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dc.title |
Formy public relations v pojišťovací instituci |
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dc.title.alternative |
Forms of public relations at insurance institution |
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dc.type |
bakalářská práce |
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dc.contributor.referee |
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dc.date.accepted |
2003 |
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dc.description.abstract-translated |
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dc.description.department |
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dc.thesis.degree-discipline |
ekonomicko-správní |
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dc.thesis.degree-name |
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dc.thesis.degree-grantor |
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dc.identifier.signature |
D12934 |
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dc.thesis.degree-program |
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dc.description.grade |
Dokončená práce s úspěšnou obhajobou |
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