Assessment of tourism industry clustering potential

Abstract

In any country the successful strategic development of the tourism industry aims at economic growth, as it helps to reduce unemployment and increase national income, as well as to make tourism attractive. Long-term experience has shown that both isolated subjects of tourist businesses and those of public administration are totally ineffective. Achieving good results requires a common development strategy with specific objectives for each of the subjects. It is for this goal that tourist clusters are created in the world community. The present study provides analysis of macro-, mesoand microenvironment to determine the potential of the tourism industry clustering in the Zaporizhzhia region, Ukraine. After making the analysis of microeconomic environment of the tourism industry in the region generally suggests that of five tourism clustering potential components, four of them have a high level (A) and one has intermediate (B), meaning that the Zaporizhzhia region possesses all the potential to create a competitive tourism cluster. The obtained data will make it possible to form a regional tourism development program, to identify gaps in infrastructure management, to do comprehensive research of whether it is effective and appropriate to establish cluster organizations on any territories.