Publikace: Using cluster analysis for the study of generation Y behavior at the University of Pardubice
Článekopen accesspeer-reviewedpublishedNačítá se...
Datum
Autoři
Jonášová, Hana
Michálek, Karel
Panuš, Jan
Název časopisu
ISSN časopisu
Název svazku
Nakladatel
Univerzita Pardubice
Abstrakt
For Generation Y are social networks an essential element ofcommunication and entertainment. The authors of this article conducted research in
the Faculty of Economics and Administration at the University of Pardubice on howstudents (generation Y) use social networks. For the evaluation of research were usedcluster analysis and decision trees.
Popis
Klíčová slova
generation Y, social network, Faculty of Economics and Administration University of Pardubice, Facebook, communication, questionnaire survey, cluster analysis, kohonen self-organizing feature maps, k-means, two-step, C5.0, decision trees