Interfunkční koordinace v širším pojetí a nabídka služeb

Abstract

The paper aims to investigate the relationship between interfunctional coordination (IFC) and offering of services. IFC is a crucial component of market orientation. Market orientation is one of the approaches, which is used for improving the business performance of companies and also for increasing their competitiveness. The conception of IFC was extended in this paper. IFC includes the following elements: Cooperative Arrangements, Company Culture, Expertise, Communications, Leadership Style, Ethic and Goodwill, Organizational Structure, Coordination (Fundamental Information Acquisition, Information Coordination and Coordination Activities) and Control. Current companies try to increase their service offering because of its positive influence on customers and company as well. The research was held in 60 electronic components manufactures and electric equipment manufacturers in the Czech Republic. The Spearman’s rank-order correlation test was performed to verify the relationship between IFC and service offering. The main finding shows that the relationship between IFC and service offering is independent. Positive relationship between IFC and service offering is detected especially at emphasis on innovation and emphasis on the next education of workers.