Corporate Social Responsibility Issues in the Slovak E-commerce Companies

Abstract

Present time is marked by the expansion of online shopping. However, E-commerce companies, which are providers of online shops, are expected not only to meet the needs of online customers but also to take responsibility for their actions. In Slovakia, there are numbers of E-commerce companies but only a small part of them follows the principles of Corporate Social Responsibility (CSR). The aim of the paper is to identify CSR issues in the Slovak E-commerce companies. The main conclusion of the paper are: The CSR concept should be natural to every E-commerce company and should focus on CSR activities listed in the paper. The paper is based on primary and secondary information gathered through extensive literature review using internet, research databases and the author's own experience. The paper is organised as follows: section 1 aims at approaches to define the CSR notion; section 2 describes the methodology approach; section 3 comparatively review the primary data on CSR issues from the point of view of customers and the secondary data on CSR strategies of selected Slovak socially responsible E-commerce companies; section 4 discusses the results of primary and secondary research.