Publikace: Proposal of model for creating innovation strategy
Článekopen accesspeer-reviewedpublishedNačítá se...
Datum
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Lendel, Viliam
Varmus, Michal
Název časopisu
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Nakladatel
Univerzita Pardubice
Abstrakt
The process of creating an innovation strategy is a complex process. The
contribution deals with the process of creating an innovation strategy. It gives new insights in
analysis of environment and strategy formulation. The contribution provides a comprehensive
look at the creation of innovative strategies using elements of the proposed expert system.
Part of the article is also recommendations for successful implementation of innovative
strategy in the enterprise.
Popis
Klíčová slova
innovation strategy, expert system, innovation, management, innovative potential, strategic management