Veřejnost jako cílový objekt public relations

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Veřejnost jako cílový objekt public relations

Článekopen accesspeer-reviewedpublished

dc.contributor.author	Jelínek, Radim
dc.date.accessioned	2009-03-12T15:58:48Z
dc.date.available	2009-03-12T15:58:48Z
dc.date.issued	2000
dc.description.abstract	The article deals with aiming groups of public as an aiming object of public relations. Attention is paid to two basic dividing of aiming groups - dividing according to sociodemohraphic coefficients and dividing from the point of view of relationship between public and firm. There is also characterized their development. The necessity of combination of the both of dividing is referred to at the end of the article.	eng
dc.format	s. 61-66	cze
dc.format	p. 61-66	eng
dc.format.extent	113399 bytes	cze
dc.format.extent	113399 bytes	eng
dc.format.mimetype	application/pdf
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-555X
dc.identifier.signature	47940
dc.identifier.uri	https://hdl.handle.net/10195/32330
dc.language.iso	cze
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 5 (2000)	eng
dc.rights	Bez omezení	cze
dc.subject	veřejnost	cze
dc.subject	Public relations	cze
dc.subject	sociální skupiny	cze
dc.subject	veřejné mínění	cze
dc.title	Veřejnost jako cílový objekt public relations	cze
dc.type	Article	eng
dspace.entity.type	Publication

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