Cosmetics advertisments in the women's magazines: syntactic level

Abstract

The theoretical part describes the specific aspects of the language of advertising and the English syntax. The practical part analyzes cosmetic slogans in women´s magazines in terms of their syntactic structure. Slogans were divided into several major groups and it is determined which types occur the most frequently and why. It was found out that the most frequent language utterances that occur among slogans are simple sentences in imperative.