Tvorba marketingového mixu pre oblasť celoživotného vzdelávania

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Tvorba marketingového mixu pre oblasť celoživotného vzdelávania

Článekopen accesspeer-reviewedpublished

dc.contributor.author	Urbančíková, Nataša
dc.date.accessioned	2009-03-12T15:56:25Z
dc.date.available	2009-03-12T15:56:25Z
dc.date.issued	2003
dc.description.abstract	The paper deals with the utilisation of the marketing mix tools for the improvement of the educational services in the area of continuing education. The individual elements of the marketing miy are described with the special focus on the continuing educaion services. The recommendations for the continuing education practitioners are included as well.	eng
dc.format	s. 156-161	cze
dc.format	p. 156-161	eng
dc.format.extent	176790 bytes
dc.format.mimetype	application/pdf
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-555X
dc.identifier.signature	47940
dc.identifier.uri	https://hdl.handle.net/10195/32213
dc.language.iso	slo
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 8 (2003)	eng
dc.rights	Bez omezení	cze
dc.subject	celoživotní vzdělávání	cze
dc.subject	propagace	cze
dc.subject	Marketingový mix	cze
dc.title	Tvorba marketingového mixu pre oblasť celoživotného vzdelávania	cze
dc.type	Article	eng
dspace.entity.type	Publication

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