Publikace: Marketingové plánování podniku v turbulentním tržním prostředí
Článekpeer-reviewedpublished| dc.contributor.author | Lošťáková, Hana | |
| dc.date.accessioned | 2009-03-12T15:55:18Z | |
| dc.date.available | 2009-03-12T15:55:18Z | |
| dc.date.issued | 1998 | |
| dc.description.abstract | This paper deals with marketing planning of enterprises and its strategic business units in present changing marketing environment. The changes in a market environment require transformation of trade planning of companies into marketing planning and further require changes of content of marketing plans as a result of strategic and tactic marketing planning. This paper shows the structure of these marketing plans. | eng |
| dc.format | s. 136-143 | cze |
| dc.format | p. 136-143 | eng |
| dc.identifier | Univerzitní knihovna (studovna) | cze |
| dc.identifier.issn | 1230-555X | |
| dc.identifier.signature | 47940 | |
| dc.identifier.uri | https://hdl.handle.net/10195/32174 | |
| dc.language.iso | cze | |
| dc.peerreviewed | yes | eng |
| dc.publicationstatus | published | eng |
| dc.publisher | Univerzita Pardubice | cze |
| dc.relation.ispartof | Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 3 (1998) | eng |
| dc.subject | podniky | cze |
| dc.subject | marketingové plánování | cze |
| dc.subject | tržní hospodářství | cze |
| dc.subject | marketingové strategie | cze |
| dc.title | Marketingové plánování podniku v turbulentním tržním prostředí | cze |
| dc.type | Article | cze |
| dspace.entity.type | Publication |