Using Data Storytelling and Analytics to Drive Improvement in Business Operations

Abstract

The aim of this work is to leverage data storytelling techniques and data analytics to drive improvement in organizations' operations and processes. Three organizations from Ghana namely, Becky-Liz Trading Ventures (sales industry), Pen Global (writing and research industry), and Experience Ghana (tourism industry) were selected, based on their involvement in a key strategic initiative focused on process/operational improvement. The research involved performing interviews with stakeholders to understand challenges, analysing narratives and visualizations, observing presentations, conducting focus groups, and gathering feedback through multiple implementation cycles. Qualitative comparative analysis was used to identify operational challenges, whilst Quantitative pre/post comparisons measured the impact of narratives and framework on operational metrics over time.