Marketing a logistika

Abstract

The article describes the interaction between marketing and logistics from the point of view of company sphere. The field of common incidence of marketing and logisitics it a selling place (distibition) and customer service. The aim of marketing is the maximisation of long-term company profitability. The aim logistics is the minimisation of total logistical firm costs with achievement of requested quality of customer service. Both disciplines have to develop and advance together in the unity the firm strategy as a marketing logistics. Management logistics is important field. Management processes connected with system organization of firm. Instead of functionally specialized organizations is starting to use process organisation. Characteristic of this type organization:¦from function to process, ¦from profit to efficiency, ¦from product orientation to customer orientation, ¦change of vertical structure to virtual. Marketing logistics will be influence by news trend and posibilities in field of conception management.