Equal opportunities in the concept of corporate social responsibility

Abstract

Corporate Social Responsibility (further „CSR“) is still more using concept, although it does not relate only to companies operating in the private sector but its principles can also apply organizations operating in the public sector. CSR is a very important tool that can help the companies be distinguished from the others. This distinction may be reflected in strengthening competitiveness, improving the image of the company – in relation to customers in the context of increasing in their loyalty, in relation to the employees to improve their retention and in hiring new employees, further reducing costs, improving efficiency etc. The companies increasingly use this tool even though that the application and observance of its principles is based on a purely voluntary basis. In this text, the author focused only on one part of the principles of CSR – equal opportunities in labour relations which belong under social part of CSR.