Publikace: Managerial functions of organizing and leading people in MLM organizations and their manifestations in historical schools of managerial thinking
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Košnarová, Zita
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Univerzita Pardubice
Abstrakt
The article looks into managerial functions of organizing and leading in multilevel marketing (MLM) organizations, focusing on the creation of organizational structures and the style of leadership. Paper is trying to identify what historical trends of managerial thinking these functions are derived from and what other trends influenced them. The functions are studied in a concrete MLM organization in which the organizational structure and the style of leading people are defined. The article determines
specifics typical for MLM organizations in the sphere of organizing and leading. Also, it
identifies the activities of the manager including the overlapping of individual managerial
functions. On the basis of comparison it is then possible to find theoretical assumptions that
are applied in the practice of MLM organizations.
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Klíčová slova
multilevel marketing, organizing, leading, organizational structures, school of managerial thinking