Publikace: Dependencies of Personal Vehicle Sales on the Financial Support of their Sales
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Datum
Autoři
Kampf, Rudolf
Vochozka, Marek
Lejsková, Pavla
Cmíral, Tomáš
Název časopisu
ISSN časopisu
Název svazku
Nakladatel
Kaunas University of Technology
Abstrakt
The article describes the dependence of the sales of BMW vehicles in the Czech republic on the financial support of those sales. The current state of sales support of selected BMW models in the Czech Republic is desribed as is the level of dependence of those sales on the scale of support which analyzed using regression models. In addition, the future development of sales, of selected BMW vehicles is given. The article was written as the partial outcome of research carried out in 2012.
Popis
Klíčová slova
sales support, communication mix, regression analysis, dependence, podpora prodeje, komunikační mix, regresní analýza, závislost