Comprehensive customer solutions in selected chemical product lines in the Czech Republic

Abstract

This paper aims to summarize the results of quantitative research striving to determine the importance of providing a comprehensive solution to the needs and requirements of buyers of the selected chemical products. It also aims to investigate the role of different components of products, services, and other aspects of offerings play as parts of a comprehensive solution designed for customers processing chemical products. The respondents were managers of enterprises purchasing the examined categories of chemical products in the Czech Republic and our research took place in 2021. Its outcomes show that a comprehensive solution of the needs and requirements of customers in the case of chemical products is perceived far more broadly than those hitherto presented in the literature. In general, it differs especially in the phase of research and development of delivered products, in the phase of consulting and cooperation with customers in harmonizing the technology of processing the products, as well as in the aspects of providing additional services and waste disposal.