International marketing - the globalization of markets

Publikace:
International marketing - the globalization of markets

Článekopen accesspeer-reviewedpublished

dc.contributor.author	Mandysová, Ivana
dc.date.accessioned	2009-03-12T15:55:57Z
dc.date.available	2009-03-12T15:55:57Z
dc.date.issued	1999
dc.description.abstract	Many companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets ? Which items will want ? With wily international competitors breathing down their necks, many organizations think that game just isn't worth effort.	eng
dc.format	s. 216-218	cze
dc.format	p. 216-218	eng
dc.format.extent	17412 bytes	cze
dc.format.extent	17412 bytes	eng
dc.format.mimetype	application/pdf	cze
dc.format.mimetype	application/pdf	eng
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-555X
dc.identifier.signature	47940
dc.identifier.uri	https://hdl.handle.net/10195/32189
dc.language.iso	eng
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 4 (1999)	eng
dc.subject	mezinárodní marketing	cze
dc.subject	globalizace	cze
dc.subject	Trhy	cze
dc.title	International marketing - the globalization of markets	eng
dc.type	Article	eng
dspace.entity.type	Publication

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