Publikace: The results of case study of the implementation of marketing communication tools in the enviromental protection
Článekopen accesspeer-reviewedpublishedNačítá se...
Datum
Autoři
Kerlesová, Vladislava
Název časopisu
ISSN časopisu
Název svazku
Nakladatel
Univerzita Pardubice
Abstrakt
Marketing is an important tool for informing the general public. Its mission
is to provide education in the questions of environment protection necessity and
sustainable development. The objective of this contribution is to present the results of
the case study of practical marketing application in the environment protection field.
There is used a quantitative analysis of the regional press for finding out the data.
Popis
Klíčová slova
ecology, communication, marketing, environment