Strišš, Jozef2009-03-122009-03-1220021211-555Xhttp://hdl.handle.net/10195/32462In this article we focus on relation between regional marketing and regional management. We characterize regional influence and its effects on marketing in region. Moreover we discuss marketing tools in regional marketing (product, price, place, promotion, people, relations) and we try to define it contains with the focus on regional aspects.p. 125-12930048 bytesapplication/pdfsloBez omezeníRegionMarketingprostředílidéKomunikaceArticle47940