Management of Selected Social Aspects in a Chemical Company through Cooperation with a Healthcare Facility

Abstract

Social factors include the relationships between a company and its employees, customers, communities and society and ensure ethical behaviour in areas such as human rights, working conditions, community impact and partnerships. In this context, workforce regeneration, particularly through collaboration with health care facilities, represents an important social aspect, although it remains under-researched in the literature. This paper addresses this gap by outlining the steps to establish a health facility that collaborates with a chemical company to manage workforce regeneration of workers, particularly in production processes. The article is based on a literature review and primary qualitative research, including a study in a physiotherapy facility. The research provides a proposed framework for the establishment of a healthcare facility that respects the social responsibility of both partners, including strategic marketing analysis, legislative requirements and business planning. The implementation of these steps can improve the management of social aspects, which will benefit both chemical companies and healthcare facilities. The proposed guidelines are transferable across industries.