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Using cluster analysis for the study of generation Y behavior at the University of Pardubice

ČlánekOtevřený přístuppeer-reviewedpublished
dc.contributor.authorJonášová, Hana
dc.contributor.authorMichálek, Karel
dc.contributor.authorPanuš, Jan
dc.date.accessioned2013-07-08T10:56:12Z
dc.date.available2013-07-08T10:56:12Z
dc.date.issued2012
dc.description.abstractFor Generation Y are social networks an essential element ofcommunication and entertainment. The authors of this article conducted research in the Faculty of Economics and Administration at the University of Pardubice on howstudents (generation Y) use social networks. For the evaluation of research were usedcluster analysis and decision trees.eng
dc.formatp. 90-101eng
dc.identifierUniverzitní knihovna (studovna)
dc.identifier.issn1211-555X (Print)
dc.identifier.issn1804-8048 (Online)
dc.identifier.signature47940-24
dc.identifier.urihttps://hdl.handle.net/10195/49520
dc.language.isoeng
dc.peerreviewedyeseng
dc.publicationstatuspublishedeng
dc.publisherUniverzita Pardubice
dc.relation.ispartofScientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 24 (2/2012)eng
dc.rightsopen accesseng
dc.subjectgeneration Yeng
dc.subjectsocial networkeng
dc.subjectFaculty of Economics and Administration University of Pardubiceeng
dc.subjectFacebookeng
dc.subjectcommunicationeng
dc.subjectquestionnaire surveyeng
dc.subjectcluster analysiseng
dc.subjectkohonen self-organizing feature mapseng
dc.subjectk-meanseng
dc.subjecttwo-stepeng
dc.subjectC5.0eng
dc.subjectdecision treeseng
dc.titleUsing cluster analysis for the study of generation Y behavior at the University of Pardubiceeng
dc.typeArticle

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