Neologisms in Online Communication

Abstract

This bachelor's thesis examines lexical innovation processes in neologisms circulating on the Instagram platform. The primary aim is to analyse and categorize a corpus of neologisms systematically collected from publicly accessible posts, captions and Reels. The theoretical section establishes the digital communication environment as context, defines the concept of neologism and describes the relevant lexical innovation processes in English. The analytical section applies this framework to the collected corpus, categorising each entry according to its morphological structure and semantic properties.