Motivation, Activities and Bariers to the Corporate Social Responsibility Implementation in the Czech SME Manufacturing Company
Konferenční objektOmezený přístuppeer-reviewedpostprint Náhled není k dispozici
Soubory
Datum publikování
2017
Autoři
Munzarová, Simona
Vávra, Jan
Havlíčková, Markéta
Vedoucí práce
Oponent
Název časopisu
Název svazku
Vydavatel
STEF92 Technology Ltd.
Abstrakt
Small and medium sized companies (SMEs) play a vital role in the securing and building a sustainable and responsible business environment of a particular region. SMEs approach to the surroundings may be based on completely different activities than large enterprises apply. The paper aims to evaluate the possibilities of implementation of social responsible activities in a selected Czech SME. In an effort to increase the continued low level of ethical character of the Czech business environment, it is SMEs that can also play an important role. The results in the paper are brought by analysis that was carried out by the means of a primary qualitative research, using the methods of in-depth interviews with owners and employees of one manufacturing SME company. The general methods applied were: analysis, comparison and synthesis. The paper identifies the main motivating factors for the implementation of CSR activities, analyses implemented socially responsible activities, possible sources of CSR innovations, adopted CSR tools, perceived benefits and barriers of CSR activities in the SME. Contribution of the article can be seen primarily in defining the characteristics of the SMEs approach to the socially responsible behavior, primarily due to the fact that the general assumptions of functioning, including the implementation of CSR into business practice, useful for large organizations at which the attention is mostly focused, have not been usually useful for SMEs.
Rozsah stran
p. 681-688
ISSN
2367-5659
Trvalý odkaz na tento záznam
Projekt
SGS_2017_002/Metody a postupy environmentálního inženýrství a hodnotového managementu
Zdrojový dokument
Modern Science Conference Proceedings. Book 1, Vol. V : Business and Management
Vydavatelská verze
Přístup k e-verzi
pouze v rámci univerzity
Název akce
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017 (24.08.2017 - 30.08.2017, Albena)
ISBN
978-619-7408-17-1
Studijní obor
Studijní program
Signatura tištěné verze
Umístění tištěné verze
Přístup k tištěné verzi
Klíčová slova
Corporate social responsibility, Small and medium sized company, Innovations, Benefits of CSR, Barriers of CSR, společenská odpovědnost organizací, malé a střední podniky, inovace, přínosy CSR, bariéry CSR