Digitální knihovnaUPCE
 

Motivation, Activities and Bariers to the Corporate Social Responsibility Implementation in the Czech SME Manufacturing Company

Konferenční objektOmezený přístuppeer-reviewedpostprint
Náhled není k dispozici

Datum publikování

2017

Autoři

Munzarová, Simona
Vávra, Jan
Havlíčková, Markéta

Vedoucí práce

Oponent

Název časopisu

Název svazku

Vydavatel

STEF92 Technology Ltd.

Abstrakt

Small and medium sized companies (SMEs) play a vital role in the securing and building a sustainable and responsible business environment of a particular region. SMEs approach to the surroundings may be based on completely different activities than large enterprises apply. The paper aims to evaluate the possibilities of implementation of social responsible activities in a selected Czech SME. In an effort to increase the continued low level of ethical character of the Czech business environment, it is SMEs that can also play an important role. The results in the paper are brought by analysis that was carried out by the means of a primary qualitative research, using the methods of in-depth interviews with owners and employees of one manufacturing SME company. The general methods applied were: analysis, comparison and synthesis. The paper identifies the main motivating factors for the implementation of CSR activities, analyses implemented socially responsible activities, possible sources of CSR innovations, adopted CSR tools, perceived benefits and barriers of CSR activities in the SME. Contribution of the article can be seen primarily in defining the characteristics of the SMEs approach to the socially responsible behavior, primarily due to the fact that the general assumptions of functioning, including the implementation of CSR into business practice, useful for large organizations at which the attention is mostly focused, have not been usually useful for SMEs.

Rozsah stran

p. 681-688

ISSN

2367-5659

Trvalý odkaz na tento záznam

Projekt

SGS_2017_002/Metody a postupy environmentálního inženýrství a hodnotového managementu

Zdrojový dokument

Modern Science Conference Proceedings. Book 1, Vol. V : Business and Management

Vydavatelská verze

Přístup k e-verzi

pouze v rámci univerzity

Název akce

4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017 (24.08.2017 - 30.08.2017, Albena)

ISBN

978-619-7408-17-1

Studijní obor

Studijní program

Signatura tištěné verze

Umístění tištěné verze

Přístup k tištěné verzi

Klíčová slova

Corporate social responsibility, Small and medium sized company, Innovations, Benefits of CSR, Barriers of CSR, společenská odpovědnost organizací, malé a střední podniky, inovace, přínosy CSR, bariéry CSR

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