Consumer Intention to Purchase Green Consumer Chemicals
ČlánekOtevřený přístuppeer-reviewedpublished versionDatum publikování
2021
Autoři
Paták, Michal
Branská, Lenka
Pecinová, Zuzana
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MDPI
Abstrakt
The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.
Rozsah stran
p. 7992
ISSN
2071-1050
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Zdrojový dokument
Sustainability, volume 13, issue: 14
Vydavatelská verze
https://www.mdpi.com/2071-1050/13/14/7992
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open access
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Klíčová slova
consumer behaviour, purchase intention, green purchase antecedents, green consumer chemicals, chemical industry, zákaznické chování, nákupní záměr, antecedenty ekologického nákupu, ekologické spotřební chemikálie, chemický průmysl
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Except where otherwised noted, this item's license is described as open access