Corporate digital responsibility and cloud computing adoption: An alignment analysis in the EU context

Abstract

Cloud computing is a transformational and rapidly evolving digital technology that enables driving innovation, scalability, and operational efficiency across various industries. Despite its benefits, the widespread adoption of cloud services presents complex ethical, social, and environmental challenges that organizations must address to ensure responsible and sustainable digital transformation. This study aims to develop a systematic approach to cloud adoption by integrating corporate digital responsibility (CDR) principles into strategic decision-making processes. Through a qualitative methodology, the research investigates and maps the key benefits and challenges of cloud adoption to the core dimensions of CDR, including environmental sustainability, data protection, inclusiveness, and digital governance. The resulting framework bridges the gap between technological advancement and corporate accountability by guiding organizations in adopting cloud technologies in a way that is both effective and ethically grounded. The findings highlight significant differences in prioritizing responsibility-related topics across European countries, with particular attention to environmental concerns, regulatory readiness, and cultural values. These differences suggest that national contexts are critical in shaping how responsible digital practices are understood and implemented. The study contributes to both theoretical understanding and practical application by offering a structured tool for decision-makers who aim to align cloud adoption with broader societal and environmental objectives. The proposed framework offers practical value for organizations seeking to integrate innovation with ethical and sustainable principles. By addressing the full spectrum of social, environmental, and governance considerations, this research provides meaningful insights for decision-makers, policymakers, and scholars working to advance responsible digital practices across diverse European settings.