Zobrazit minimální záznam
dc.contributor.author |
Suchánek, Petr
|
|
dc.contributor.author |
Činčalová, Simona
|
|
dc.contributor.author |
Prokop, Martin
|
|
dc.date.accessioned |
2020-02-05T13:23:45Z |
|
dc.date.available |
2020-02-05T13:23:45Z |
|
dc.date.issued |
2019 |
|
dc.identifier.issn |
1211-555X (Print) |
|
dc.identifier.issn |
1804-8048 (Online) |
|
dc.identifier.uri |
https://hdl.handle.net/10195/74588 |
|
dc.description.abstract |
The paper deals with the influence of several personal factors on customer
loyalty, which is one of the main tools of the company´s competitiveness. The aim of the
article is to find out whether there is a relationship between selected personality and
demographic characteristics and customer loyalty. The research was conducted on a
sample of 1530 customers (final consumers) from 102 food industry companies in the
Czech Republic. The research was conducted using a cross-comparison method with
relevant statistical tests. Research results show that customer loyalty is related to the
demographic characteristics examined (especially gender, income and education) and
some personality traits (especially the approach to buying cheap things and optimism).
Research shows that women are more loyal than men, then optimists and people who
are not so rich that they can buy cheap things. On the contrary, with increasing income
and education loyalty is rather falling. |
en |
dc.format |
p. 115 - 125 (11 s.) |
|
dc.language.iso |
cze |
|
dc.publisher |
University of Pardubice |
en |
dc.relation.ispartof |
Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 47/2019 |
en |
dc.rights |
open access |
en |
dc.subject |
customer´s loyalty |
en |
dc.subject |
demographic characteristics |
en |
dc.subject |
personal characteristics |
en |
dc.subject |
food industry |
en |
dc.title |
Vliv osobnostních a demografických charakteristik zákazníků na jejich loajalitu |
cze |
dc.title.alternative |
The influence of customer´s personal and demographic characteristics on their loyalty |
en |
dc.type |
Article |
en |
dc.peerreviewed |
yes |
en |
dc.publicationstatus |
published |
en |
dc.subject.jel |
L66 |
|
dc.subject.jel |
M31 |
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