xmlui.ArtifactBrowser.SimpleSearch.filter.source:Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 45/2019
ISSN:1211-555X (Print)
Abstract:
The basic prerequisite for the presented research was research of scientific
databases. This theoretical basis is for primary two-level research. The first level
consists of quality research for which important companies in the Czech Republic
were selected, presenting applied personnel marketing. The result was 13 attributes
which HR staff view as the way to conduct personnel marketing. The resulting
attributes were the basis for quantitative research. For uncovering of potential latent
attributes the results were subjected to factor analysis. The result of the research is a
targeted overview of how companies perceive personnel marketing as well as how they
use it. Research has been carried out in the Czech Republic, but the results are
applicable globally, because all enterprises in survey have a parent company in the
EU, USA, Japan or China, and apply their corporate culture. The results of the
research are applicable both in the theoretical area where they moved to the examined
issues forward and in the practical area where they may serve for better work with
human capital.