Abstract:
The basic prerequisite for a company's success in today's economically dynamic environment is for them to find competitive advantages. The goal of this report is to identify the tools and methods that organizations use for improving selected factors of competitiveness. Of the primary factors for competitiveness, innovation, promotion, flexibility and production quality were selected. The basic sample for the survey encompassed the most prevalent sectors found in the first 100 most significant companies in the Czech Republic. The report also discusses the use of the newest trends in the investigated field, and a concept for further research directions is outlined. The report attempts to highlight the fact that competitiveness and competitive advantage comprise one of the key factors for an organization's success.
