The (dis)harmony of opinions regarding domain names in the Czech Republic

Show simple item record MacGregor Pelikánová, Radka 2015-02-12T13:31:37Z 2015-02-12T13:31:37Z 2014
dc.identifier.issn 1211-555X (Print)
dc.identifier.issn 1804-8048 (Online)
dc.description.abstract The Internet is a key venue for business conduct in the 21st century and the address on it, the domain name, has a potential to satisfy a myriad of functions and to become a valuable intangible asset. Domain names are not only vital for business conduct regarding practically all types of goods and services, but they themselves can become commodities to be marketed. A research, meta-analysis and critical comparative re-assessment of the already published data was confronted with information extracted from a unique target questionnaire survey completed by a homogenous poll of respondents from the Czech Republic with a superior knowledge about the intellectual property and with a potential to be domain name adviser or even registrant. The principal objective was to assess the understanding and perception of domain names by such a homogenous group, based on their answers to questions targeting five critical hypotheses. The outcome was highly surprising and with an extremely low level of reconciliability. Plainly, intellectual property specialists from the Czech Republic fully endorse the importance of domain names and recognize their in rem regime, but they are incapable to identify domain names with the highest potential and to calculate their price. The asymmetry of information by Czech specialists in this arena is not sustainably acceptable. eng
dc.format p. 73-84 eng
dc.language.iso eng
dc.publisher Univerzita Pardubice
dc.relation.ispartof Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 32 (3/2014) eng
dc.rights open access eng
dc.subject business significance eng
dc.subject domain name eng
dc.subject internet eng
dc.subject price eng
dc.subject questionnaire eng
dc.subject value eng
dc.title The (dis)harmony of opinions regarding domain names in the Czech Republic eng
dc.type Article
dc.peerreviewed yes eng
dc.publicationstatus published eng
dc.identifier.scopus 2-s2.0-84929467149

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