Creativity and interactive solutions in the graphic communications

dc.contributor.author	Szentgyörgyvölgyi, Rozália
dc.contributor.author	Horváth, Csaba
dc.contributor.author	Kovács, György
dc.date.accessioned	2014-02-20T09:06:01Z
dc.date.available	2014-02-20T09:06:01Z
dc.date.issued	2013
dc.identifier.isbn	978-80-7395-660-8 (Print)
dc.identifier.isbn	978-80-7395-661-5 (Online)
dc.identifier.uri	http://hdl.handle.net/10195/54216
dc.description.abstract	The application of traditional forms was common while printed products were dominating the exchange of information. New solutions only emerged gradually. However, competition with electronic communication gave new momentum to creativity in graphic communication. Authors now structure and summarize the needs and expectations that ‘smartphone-using’ consumers have of printed products. They portray creative solutions that were designed to live up to these expectations – solutions that stimulate multiple sensory organs simultaneously and are capable of interactive communication.	eng
dc.format	p. 21-29	eng
dc.language	eng
dc.publisher	Univerzita Pardubice
dc.rights	open access	eng
dc.subject	creative solutions	eng
dc.subject	interactive communication	eng
dc.subject	value added print	eng
dc.title	Creativity and interactive solutions in the graphic communications	eng
dc.type	ConferenceObject	eng
dc.event	XIth Symposium on Graphic Arts (17th to 18th June 2013, Pardubice, Czech Republic)
dc.publicationstatus	published	eng