Kulturní dimenze a jejich význam v multikulturním globálním prostředí

Abstract

The article points out the role of corporate culture in relation to the prosperity and effectiveness of the company. The trend of globalization brings a significant cultural diversity which needs to be taken into account by the management to turn it into an opportunity for the company. The cultural dimensions try to show the cultural differences between countries and emphasize their impact on human resources management. This paper focuses on the Hofstede’s cultural dimensions and his VSM 94 Questionnaire used for the survey in three cooperating departments of the Bosch Group. Two departments from the Czech Republic and one from India were chosen. To show the cultural divergence the indexes were calculated and discussed for each cultural dimension – uncertainty avoidance, power distance, individualism versus collectivism, masculinity versus femininity and long- versus short-term orientation. The results revealed a strong cultural influence of the German parent company and showed potential opportunities as well as threats for the future. The conclusions enable to optimize the personnel work and let the cultural diversity contribute to the human resources development.