Branding Strategy for Romania as a Tourist Destination

dc.contributor.author	Cosma, Smaranda
dc.contributor.author	Pop, Cornelia
dc.contributor.author	Negrusa, Adina
dc.date.accessioned	2009-11-25T11:50:04Z
dc.date.available	2009-11-25T11:50:04Z
dc.date.issued	2006
dc.identifier.isbn	80-7194-882-9
dc.identifier.uri	http://hdl.handle.net/10195/35109
dc.description.abstract	In the last 2 years a lot of discussions took place regarding the fact that Romania has no brand – as a nation or a tourist destination. For now, no further actions were initiated to transpose the ideas resulted from those discussions into a project. The implementation of such a project remains a dream. This paper would try to present Romania’s competitive advantages and the branding strategy our country should have as a tourist destination.	eng
dc.format	s. 56-60	cze
dc.format	p. 56-60	eng
dc.format.mimetype	application/pdf	eng
dc.language.iso	eng
dc.publisher	Univerzita Pardubice	cze
dc.rights	bez omezení	cze
dc.subject	branding	eng
dc.subject	Strategy	eng
dc.subject	tourist destination	eng
dc.subject	Romania	eng
dc.title	Branding Strategy for Romania as a Tourist Destination	eng
dc.type	ConferenceObject	eng
dc.event	Veřejná správa 2006 (září 2006, Seč u Chrudimi, Česko)	cze
dc.publicationstatus	published	eng