Zobrazit minimální záznam
dc.contributor.author |
Lošťáková, Hana
|
|
dc.contributor.author |
Kohoutová, Martina
|
|
dc.date.accessioned |
2009-03-12T16:10:31Z |
|
dc.date.available |
2009-03-12T16:10:31Z |
|
dc.date.issued |
2002 |
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dc.identifier |
Univerzitní knihovna (studovna) |
cze |
dc.identifier.issn |
1211-5541 |
|
dc.identifier.uri |
http://hdl.handle.net/10195/32624 |
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dc.description.abstract |
A competitive advantage in the global market is not a simple individual benefit for a consumer but a complex set of attributes raising of satisfaction his/her needs. However, it must be multidimensional and a company must create an "integrated product" which provides the consumer with expected parameters, and at the same time, something extra. It is necessary to create a new type of a competitive advantage - an entegrated competitive advantage. A company can built its integrated competitive advantage with a new approach of satisfying customer's needs in the following principle: to supply customers with special benefits together with the lowest selling price of a product and reducing other costs and resources of a customer. The basis for creating integrated competitive advantages must be a process of systematic strategic marketing analysis. The advantage of such an analysis lies in that it can help to create permanent active competitive advantages and facilitates getting ahead of competition. |
eng |
dc.format |
p. 261-272 |
cze |
dc.language.iso |
eng |
|
dc.publisher |
Univerzita Pardubice |
cze |
dc.relation.ispartof |
Scientific papers of the University of Pardubice. Series A, Faculty of Chemical technology. 7 (2001) |
eng |
dc.rights |
open access |
eng |
dc.subject |
trh |
cze |
dc.subject |
analýza trhu |
cze |
dc.subject |
integrační procesy |
cze |
dc.subject |
soutěž |
cze |
dc.subject |
zákazníci |
cze |
dc.subject |
strategický marketing |
cze |
dc.title |
Substance and process of creation of integrated competitive advantage |
eng |
dc.type |
article |
cze |
dc.identifier.signature |
47333 |
|
dc.peerreviewed |
yes |
eng |
dc.publicationstatus |
published |
eng |
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